PRecious Malaysia
Your Strategic Communications Partner for Growth in Malaysia










LOCAL AWARDS
We Are An Award Winning Agency
2025




2024
2023
2022
2021
LOCAL team
Elite team
at PRecious
Sunita Kanapathy is a communications veteran with over 25 years of experience, including key leadership roles at Ogilvy Malaysia. She has a strong track record leading integrated communications for multinational and regional brands, specializing in the financial services, healthcare, and travel sectors, and possesses a deep familiarity with Southeast Asian market dynamics.

OUR SERVICES
Specialized Services for Tech & Innovation
Strategic Public Relations & Media Relations
Elevate your brand’s narrative and secure impactful media coverage with our deep relationships with journalists and media outlets across Southeast Asia and globally. We position your executives as thought leaders, providing insightful analysis on emerging trends in areas like AI, cybersecurity, and climate tech.
AI-Enhanced Content & Storytelling
Beyond traditional content, we leverage AI to optimize content for generative AI results and search engines, focusing on semantic relevance and natural language queries. We produce authoritative, people-first content with rigorous quality checks and human oversight, ensuring brand consistency and trust.
Digital Marketing & Social Media for Tech
Our digital experts craft data-led campaigns, manage social media presence across platforms like LinkedIn, Facebook, and TikTok, and implement strategic influencer marketing initiatives. We harness the power of LLMs to optimize influencer selection and drive conversions, particularly in high-growth sectors like online travel and subscription services.
Crisis Communications & Issues Management
In a volatile tech landscape, we prepare you to anticipate and navigate reputational risks from cybersecurity incidents, data breaches, and social media backlashes. Our proactive strategies and rapid response teams ensure your brand’s integrity and maintain stakeholder trust.
Investor Relations & Financial Communications
For startups seeking to scale, unicorns, and listed companies, we provide strategic financial communications to build and maintain investor confidence, supporting market entry and growth.
Full-Funnel Campaigns
We integrate earned, owned, and paid media for end-to-end campaigns, bridging traditional PR with performance marketing and advanced data analytics for measurable results from brand awareness to lead generation.
WHY US
Why Choose PRecious?
Proven Expertise in Technology & Innovation
We have a deep track record working with leading global, regional, and local technology brands, including Intel Security, GitHub, Palo Alto Networks, Rimini Street, and more.
Regional Scale with Unmatched Local Nuance
We offer seamless execution across six Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines) and a growing presence in Australia and Hong Kong, combining global best practices with authentic local insights.
Outcome-Driven Strategies
We start with your business objectives, focusing on tangible results like increased revenue, market share, and investor confidence, rather than just communication outputs.
Innovation at Our Core
We are pioneers in integrating AI and data-driven insights into our communications strategies, ensuring your brand stays ahead in the digital age. We uphold ethical AI practices and transparency in our work, fostering trust.
Award-Winning & Trusted
Recognized as a Great Place to Work® and for our award-winning campaigns, we are a trusted partner committed to excellence and consistency.
People-First Culture
Our strong people-first culture drives high retention and consistent client service, building trust through empathy and human connection in a digital world.
Case Studies
Our Impact in
Malaysia

Indonesia, Malaysia, Philippines, Singapore, Thailand
Palo Alto Networks – Igniting Trust and Establishing AI Cybersecurity Authority Across Southeast Asia
Palo Alto Networks is the global cybersecurity leader, continually delivering innovation to enable secure digital transformation, even as the pace of change accelerates. They provide next-generation cybersecurity to thousands of customers globally, across all sectors. At a Glance Client: Palo Alto Networks Industry: Cybersecurity / Enterprise Technology Services: Regional
November 24, 2025

Malaysia, Singapore, Thailand
Qualtrics – Establishing the ‘Experience Management’ Category
Qualtrics is the creator and leader of the Experience Management (XM) category. Their software helps organizations manage and improve the four core experiences of business: customer, employee, product, and brand. At a Glance Client: Qualtrics Industry: Experience Management (XM) / SaaS Services: Category Creation, Data-Driven PR, Media Relations Qualtrics
November 20, 2025

Indonesia, Malaysia, Singapore, Thailand
Silverlake – Driving Thought Leadership Across Diverse ASEAN Markets
Silverlake is a leading enterprise technology, software, and services company in the Asia Pacific region. They are the engine room for many of the region's banking and financial services, providing the core banking systems that power the economy. At a Glance Client: Silverlake Industry: Fintech / Banking Software Services:
November 17, 2025
Thought Leadership
Insights & Resources

Australia, Indonesia, Malaysia, Others, Philippines, Singapore, Thailand, Vietnam News
PRecious Bolsters Regional Leadership with Key Appointments: Joanna Ong Named First Regional COO and Sunita Kanapathy to Lead Malaysia
PRecious Communications strengthens its regional leadership team to accelerate growth in Asia Pacific. Joanna Ong joins as the agency's first Regional Chief Operations Officer, and Sunita Kanapathy expands her remit to become Regional VP and Market Lead for Malaysia.
November 17, 2025

Malaysia, Philippines Insights
PRecious Communications Elevates Regional Client Offerings with Key Leadership Appointments to Drive Growth and Innovation in 2025
Paolo Alba as Regional Vice President and Country Lead for The Philippines, Anuroopa Pereira as Regional Senior Director and Joey Gan as Regional Vice President for Integrated Marketing Communications and Country Lead for Malaysia.
February 14, 2025

Indonesia, Malaysia, Philippines, Singapore, Vietnam News
PRecious Comms Affirms 2024 Growth Trajectory With Strategic Leadership Appointments
PRecious Communications appoints Robin Chang as Senior VP for Life and INC and Arundhati Saha as VP for Strategic Advisory, overseeing Edge and Sparks.
January 19, 2024
Our Approach
Identity
We start with a business-first diagnosis. Using AI-driven listening and deep human insight, we uncover the core challenge—whether it’s growth, trust, or market entry—and understand the critical market shifts influencing your business in Malaysia.
Map
We translate business needs into measurable outcomes. AI analytics help us identify patterns and opportunities, while our strategic team adds the essential context and nuance to define clear, ambitious objectives that truly matter.
Plan
We co-create agile, integrated strategies. Leveraging AI for modelling and scenario planning, we combine this with human creativity to design bespoke campaigns across owned, earned, paid, and shared channels, ensuring you’re prepared for any market dynamic.
Activate
We execute with precision and adaptability. AI signals allow us to pivot in real-time, while our deep understanding of the Indonesia cultural landscape ensures our execution—across PR, digital, and experiential—resonates authentically with your audience.
Check
We measure what moves the needle. Using AI-powered dashboards, we track performance against business-critical metrics, not just vanity PR numbers. Our team then interprets this data, turning numbers into meaningful insights and actionable intelligence.
Transform
We embed learning and scale success. We translate campaign results into long-term business value, creating playbooks and processes that institutionalise success. AI accelerates the learning cycle, while our team helps drive the cultural change needed for sustained growth.













